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Saturday, February 11, 2006

Taco Bell is tasty and redundant and delicious

This addition to ogicu812 has its origins tracing back to the office lunch room. Recently my brother and I (we happen to work for the same company) made a trip across the street to get some Taco Bell for lunch. I'm a fan, and one of the greatest things to come out of PepsiCo Inc's think tank is the Crunchwrap Supreme™. Nevertheless, contrary to popular belief, this is not a new product. It made it's brief debut months ago only to then vanish from the menus. (A little known fact is that they were still available all along. All you had to do was ask. Many a time during this hiatus I enjoyed the crispy goodness made to go.)

Wanting to know the reasons behind the disappearance, I visited tacobell.com and watched a very mildly amusing flash presentation entitled, "It's Back! Crunchwrap Supreme™: Our Classic Tastes, Good To Go!" No serious answers were given as to my inquiry, but I did find the Nutritional Facts very interesting. Especially the fact that 58.3% of the daily value percentages were coverd up by navigation buttons. And most striking was the 1350mg of sodium. (Roughly equivalent to the amount found in almost sixteen servings of Cream of Wheat.)

Getting back the reason for this post, however, while eating in the lunch room I was dwelling the "Our Classic Tastes" part of the marketing campaign and realized something:

Taco Bell's menu can be referred to as "Variations on a Theme." Each item has the same ingredients albeit in differing forms and proportions. My dearest meat, beans, cheese, lettuce, tomatoes, sour cream, and tortillas, "How do I love thee? Let me count the ways."

But does this mean I will stop eating there? No, as I said, I'm a fan.